The first item I always discuss with a potential seller is, “Have you considered renting your property?” Here’s a great blog that will help you determine if renting is a possible option for you and your family: “Is Renting an Option to Selling”.
If renting isn’t an option, it’s time to move forward.
Step 1 – Choosing a Realtor to handle the sale of your property. You might think that realtors pretty much do the same thing. They put your property on the MLS, maybe post it on some social media sites, a few email campaigns and an open house or two. That’s just the basics and what many full service realtors refer to limited services. They usually charge a lower percent fee or a flat rate. In today’s market you’ll really need a realtor with creative and unique sales and marketing skills. I recommend you interview at least 3 realtors and do not let the first interview convince you not to see the other two realtors. That’s the first thing they teach realtors in real estate school.
Step 2 – You’ve picked your realtor! Now it’s the time to coordinate a sales and marketing plan. There are several battles you’ll need to win in today’s market:
- The Battle On-Line – 95+% of buyers are looking on-line to select which properties will be on their “A-List”. The list that they will hand to their realtor to schedule showings. If you do not make the “A-List” you will not get showings or thereby offers.
- The Battle of Showings – Once you’re on the “A-List”, you need to make sure the buyer has an incredible showing experience. One that moves them to say, “Let’s make an offer on this house”.
- The Battle of Negotiations, Inspections and Appraisals. This is important because if you get to an agreed price, terms and conditions, you’re still far from closing.
Of course, there could be more, but these are the basics. And your realtor should have plans to win these battles with you. Contact me to receive a sales and marketing presentation on how I’ll get our property sold and at best market price.
Step 3 – Preparing to sell your home. There’s a lot to preparing your home to sell, especially in today’s market. You’ll need your home to looks it’s best inside and out, so be prepared to put some effort and perhaps some $’s to bringing buyers to the table. Here’s, “The Ultimate Home Seller Checklist” to help you prepare. Keep in mind that each property will have different needs and areas for improvement so talk to your realtor about what else may need to be done.
Step 4 – Stay patient and don’t count on anything until closing is done and the keys have been handed off. There are so many steps to selling your home and at any given step, the sale could fall apart. Your realtor will advise you of any hiccups in the process. Be supportive and know that it’s his/her job to put your best interest before anyone else.
If you’d like me to see a full listing presentation and competitive market analysis (home valuation) for your property, I’ve included my contact information below.
